91抖阴

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We can help you meet our English language or academic entry requirements.

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Top reasons to choose this course

• Endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
• Sport courses at 91抖阴 have received the 3-star ‘Enhancing’ grade for quality from CIMSPA. 
• Work placement to gain hands-on professional experience.
• Work on challenges and live projects with our partners throughout your studies.
• Option modules to tailor the course to your interests and career aspirations.
• Extensive on-site sport facilities.
• Guest speakers from industry to add to your learning experience.
• Learn with experts and innovative researchers.

Course structure

You will experience a dynamic blend of academic study, practical application, research and hands-on experience. This balance of knowledge and practical skills is designed to prepare you for career success in this fast-paced and growing industry.

In your first year, you will be introduced to the components of sport business management and the impacts of sports policy, finance and economics on effective sport management.

In your second year, you will develop project management skills and analyse the role of management for the successful organisation of sport.

In the final year, you will investigate the roles of marketing and strategy in sport business management and undertake an extended piece of research.

Year 1

In year 1 you will be responsible for organising the promotion and running of a sports event. This will develop your commercial awareness and business skills.

Modules

• Who Runs Sport?

  Understanding why sport is structured and organised in the way it is, has become the most important factor for anyone thinking of developing a career in sport. This module will introduce you to issues of governance, government, policy initiatives, funding and media coverage. Content includes a view of the relationships between sport and sports coaching, sport and health/physical activity, sport and physical education, the sources of funding for sport and why sport is such 'big business'.

• Introduction to Sport Management

  This module will introduce you to the underlying principles, theoretical concepts and practical issues associated with managing the business of sport. You will explore business structures, ownership, external environment and commercial characteristics of sport business.

• Preparing for the World of Sport

  This module will support you in the transition to academic study at university. You will be encouraged to take responsibility for, and reflect upon your own learning, development and employability. You will be given support to develop the skills needed to produce high quality academic work. This module will also introduce you to research skills and practices used to investigate sport as well as raising awareness of careers information and services.

• Understanding Sport Media

  This module introduces sport media and the academic field of media studies. You'll explore the relationships that sport organisations, athletes and fans/spectators have with media formats. You'll develop knowledge of the sport-media relationship by considering classic and current academic studies and have the opportunity to analyse and interpret contemporary sport media content.

• Finance and Economics for Sport Management

  This module focuses on economic and financial knowledge, on the business environment and on the theory and practice of financial management in sport business organisations. You will be introduced to basic economic and financial concepts that underpin the analysis and interpretation of the business environment, the construction and presentation of key financial and economic data, and how to analysis and use such data in the management of sport business organisations.

• Sport Events

  Consumers as a consequence of the continued commercialisation of sport, have ever-increasing expectations. This has resulted in intense competition for attendance, spectators and membership. Sport business managers must understand the needs of their consumers and provide commercially viable high levels of customer satisfaction. This module will provide you with an understanding of the theories of service delivery, quality revenue and expenditure management. You will translate this knowledge into practice through organising and running a sport event.

Year 2

Your second year of study is split into two halves. The first half is about learning the role of sport business management and preparing for your placement, while the second is based in a sport business organisation.

Modules

• Power and Politics in Sport

  This module is an exploration of historical and contemporary relationships between sport, power and politics. You'll examine the political nature of sporting structures, practices and events, and take a look at the legacy repercussions of mega events like the Olympics, Paralympics and world cups. You'll also explore policies around inclusion and exclusion in sport, focusing on race, sexuality, dis/ability and community.

• Conducting Research in Sport

  This module is where you'll start to prepare for your final-year dissertation. You'll be introduced to research methodologies, methods and ethics and be taken through research traditions and design, focusing on establishing relevant research questions and the analysis of research data.

• Leading and Managing People in Sports Organisations

  This module evaluates the importance of people as the most significant resource within sport business organisations. You will study areas including the nature of organisations and organisational behaviour, the concepts, techniques and styles of leadership and management, motivation, communication and perception. The module also covers equality, diversity and inclusion in sport management, recruitment and selection, employee relations and the legal and regulatory framework of employment.

• Client-Based Research in Sport Organisations

  In conjunction with module SR511, Personal and Professional Development in Sport Management, this module will enable you to put your theoretical knowledge into context. You will follow a selected area of your placement and carry out a research project for your employer that may be used for marketing, finance and administration, planning, event organisation, client group analysis or policy and/or strategy.

• Personal and Professional Development in Sport Management

  Through the Personal and Professional Development in Sport Management module you will gain experience in relevant sectors which will help you when applying for permanent employment. Beyond the practical experience you’ll acquire through undertaking a work placement, you will be able to put your theoretical studies into a practical context. The experience will enable you to develop a range of skills that can be transferred into the workplace after university.

• Reflective Practice in Sport Management

  Reflective practice is as an important part of professional expertise and raises significant issues for sport management practitioners. In this module you will prepare for a placement and develop the skills required to analyse your performance in working environments. You will be encouraged to explore reflective practice to help remove the barriers between the theories and practices of experiential learning necessary for a placement.

Final year

Your final year of study is based around the strategic implications of sport business management, including the investigation of marketing and strategy. You will have the opportunity to conduct research on a topic of your choice based on the experience gained during your placement.

Modules

Core modules

• Strategic Change in Sport Management

  An important part of a management course is to identify the effects of the changing environment on a business and develop strategies to take advantage of, as well as mitigate, these. In this module, you will use your placement organisation as a case study to identify and explore external impacts and potential strategies the organisation could put in place to respond to these changes.

• Marketing for Sport Business

  This module aims to increase your awareness of marketing theory and how it applies to the sport business. You will consider specific sporting activities and the challenges associated with their marketing and promotion. You’ll also explore the key factors that influence marketing, such as financial constraints, sponsorship and sporting success, the digital economy and the needs of the sports customer.

• Dissertation

  In this module, you will design, plan and produce a research study into an issue relevant to your degree route. You will explore ways of gathering, presenting and analysing data as appropriate to your chosen area of study. The work will include a literature review, research methodology, a critical analysis of key findings, conclusion and where appropriate, recommendations for practice and/or further research.

Options*

• Community Sport Development: Policy and Practice

  In this module you will explore and analyse the relationships between government policies for sport, physical education, physical activity, social policy and the concept of social capital. You will learn about the strategic planning techniques used in sport policy and development, specifically regarding performance measurement and funding, consider the importance of partnership working in community sport, and look at theories of behavioural change and sports participation.

• Sport Event Tourism

  During this module, you will focus on the significance of merging the sport event and tourism sectors, an area that has attracted increased academic and industry attention. You’ll look at how destination managers combine sport events and tourism to attract visitors to their regions and how sport event tourism is used as a development tool. Topics will include active and passive sports markets, policy development and trends in sport event tourism, and issues of sustainability.

• Critical Social Issues in Sport

  This module will explore the diverse social issues affecting the world of contemporary sport. You will study the ways in which sport can reflect problems that exist in wider society, how it can exacerbate or cause problems, but also ways in which sport can provide solutions to these and other issues. Topics covered may include athletes’ mental health and wellbeing, the commercialisation and commodification of sport, doping and other drug use by athletes, racism and anti-racist activism in sport.

• Sport Business Entrepreneurship

  During this module, you will look at sport business entrepreneurship and learn how to turn an innovative idea into a successful enterprise in the sport, exercise and physical activity sectors. It gives you the chance to develop enterprise and innovation skills and enhance your wider business acumen. The module will emphasise the use of technology within this environment so you can audit and apply your digital literacy skills.

*Option modules are indicative and may change, depending on timetabling and staff availability.

Facilities for learning

As a 91抖阴 student you’ll use our extensive sport facilities at Falmer which include:

• dance and spin studios
• five outdoor grass football pitches
• full-size floodlit synthetic turf pitch
• floodlit non-slip netball and tennis courts
• indoor swimming pool
• large fitness suite
• outdoor grass rugby pitch
• sports hall with netball, volleyball, basketball and badminton courts, and cricket nets
• strength and conditioning suite
• tennis and badminton courts.

You’ll be able to see the facilities when you visit us and learn more by checking out our Falmer campus information.

Meet the team

Placements

During the second year of your degree, you will undertake an extended work placement in the second semester. This will involve spending a minimum of 300 hours working in a sport-related organisation, gaining valuable first-hand experience of the sport and physical activity sector.

You will be supported in sourcing a placement from our extensive list of approved placement providers or you can work with tutors to develop a placement of your own. Examples of placements our students have undertaken in recent years can be found in the careers section.

Before going on placement, you will undertake a short but intensive series of preparatory workshops at university. Once on placement you will have a designated supervisor from the course team, as well as a mentor within the organisation you are placed in.

Our placement programme has been cited as an example of best practice in both national-level and European-wide sport management teaching evaluations. It is a core component of your journey towards developing both academic and professional graduate skills.

91抖阴 student evaluations illustrate the extent to which critical thinking skills and theoretical analysis improved their understanding of the workplace, and of and about their own knowledge understanding, skills and abilities.

2023 Erasmus+ European-wide review of sport management education provision

My placement host was the Sussex County FA, and the purpose of their job is to ensure that they provide equal opportunities in football for everyone. My overall skill set improved whilst working on placement as I had to improve my confidence and customer service skills to provide the best outcome for the organisation. The placement was important to me as this employment area is something that I am thinking of going into when I finish university.

Daniel Rogers – graduate

In my placement at the golf club, I took on various roles. Through these roles, I developed customer service skills such as communication, organisation and active listening. I provided responsive, positive and respectful service to all members and staff. Whilst managing social media, it allowed me to showcase the club’s positive work environment and services, and increase its visibility in the area. I created content to promote the club’s offerings and grow its online presence with a character the club can lead on when I’m no longer there.

Max Martin – graduate

Sport at 91抖阴

Sport 91抖阴

Sport 91抖阴 brings together our sport and recreation services. As a 91抖阴 student you’ll have use of sport and fitness facilities across all our campuses and there are opportunities to play for fun, fitness or take part in serious competition. 

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Sports Scholarships

Our sports scholarship scheme is designed to help students develop their full sporting potential to train and compete at the highest level. We offer scholarships for elite athletes, elite disabled athletes and talented sports performers.

Find out more about Sport Scholarships.

Course fees

The fees listed here are for the first year of full-time study if you start your course in the academic year 2025–26.

You will pay fees for each year of your course. Some fees may increase each year.

UK undergraduate and some postgraduate fees are regulated by the UK government and increases will not be more than the maximum amount allowed. Course fees that are not regulated may increase each year by up to 5% or RPI (whichever is higher).

If you are studying part-time your fee will usually be calculated based on the number of modules that you take.

Find out more

• 91抖阴 Boost – cost of living help for our new undergrad students. Find out about how we can help with your study, accommodation or travel costs and more...
• Fees, bursaries, scholarships and government funding info for UK and international undergraduate students
• Student finance and budgeting while studying
• Read our student contract and (pdf) for more on 91抖阴 tuition fees.

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