Marketing degrees

Our marketing courses open doors to diverse and exciting career opportunities. You’ll gain practical business and marketing skills together with real experience.

91抖阴 is a hub for marketing innovation – attracting visitors from around the world. Working with local businesses you’ll experience live client projects and have the opportunity to take paid work placements – developing innovative approaches to problem solving, while gaining in-demand transferable skills.

Top 10% for graduate earnings in business and management, among universities with comparable entry levels (average earnings three years after graduating, Longitudinal Education Outcomes 2022).

Meet us

Business and law degree courses

Our degrees in marketing

Undergraduate degrees

Our marketing degree courses are designed to provide you with the skills and confidence needed to start your marketing career, including live client experience. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.

Our marketing courses are accredited by the Chartered Institute of Marketing (CIM).

Marketing Management BSc(Hons)

Business Management with Marketing BSc(Hons)

Postgraduate degrees

Marketing masters degrees at 91抖阴 have an emphasis on responsible management to help you make a positive impact in your career. You will develop your understanding of marketing from a strategic perspective, gain practical experience and you can also choose to specialise in branding and communications, digital or international marketing.

Accredited by the Chartered Institute of Marketing (CIM), depending on which modules you choose, you will gain exemptions to CIM examinations, progressing you towards Chartered Marketer status.

January and September start dates are available on most of these courses, please see the individual course pages for details. If you want to add valuable work experience to your CV you can also take your masters over two years with an integrated paid work placement (September start only).

PhD degrees

Research and knowledge exchange at the School of Business and Law are deeply rooted in the mission to promote responsible enterprise for a fairer society.

Business and Management PhDs (this includes marketing)
Tourism and hospitality PhD (this includes events)

We also have research centres and groups which focus on the school’s particular strength in innovation management and entrepreneurship, corporate social responsibility and social justice, as well as tourism and sustainability.

Why study marketing at 91抖阴?

Students pitching to business owners in Elm House atrium

Learn from industry

Apply your knowledge to real challenges faced by businesses and industries through guest speakers, live client projects and field trips.

Taught by industry experienced lecturers who are involved in , you’ll gain transferable skills in communication, analysis, teamwork and project management that will be valued wherever your career takes you.

Paid work placements

You'll have the opportunity to spend a year in a paid placement allowing you to apply your learning building your work experience, life skills and contacts before you graduate.

Postgraduate marketing degree placement students qualify for our two-year international study visa, and the new UK Graduate Route.

Our students have worked with companies including British Airways, Channel 4, Disney, Eagle Rock, Teenage Cancer Trust and TUI.

Panel of industry experts at university event

Focus on the future

With recent issues such as COVID-19, in-country political changes and UN Global Goals, the need for ethical marketing and consumer behaviour, as well as safe and sustainable tourism are more topical than ever.

As signatories to , a United Nations initiative to raise the importance of sustainability, our courses, industry experts and experienced lecturers will help you to make a positive impact in your career.

Our accrediting bodies

The Chartered Institute of Marketing logo

The is the largest professional marketing body in the world.

We have developed modules and course structures with the Chartered Institute of Marketing for the purpose of gaining CIM qualifications through their CIM Accredited Degree scheme. This means that in addition to your degree, you can study for CIM qualifications without having to do all of the modules.

We are the only UK university to offer a dual-award - this is available on our Marketing Management courses.

Association of Events Management Education logo

We are a founding member of the (AEME).

AEME aim to advance events education within the UK and overseas.

We are a member of the (UNWTO).

UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability. As members of the UNWTO Knowledge Network, you also get access to their extensive e-library.

We are a member of the ,

ATLAS provides a forum to promote staff and student exchange, transnational research and to facilitate curriculum and professional development.

We are a member of the .

ATHE encourages high standards in learning, teaching and research.

We are a member of the Council for Hospitality Management Education.

CHME is a non-profit making organisation representing UK, European and International universities and colleges offering higher education programmes in the fields of hospitality studies, hospitality management, and related fields.

What our graduates say

Nicola Peverati, Marketing (Branding and Communications) MSc

"As an international student my experience allowed me to grow professionally and personally, having the chance to share thoughts and views with people from all over the world.

The course taught me the significance of branding for global companies and how to work efficiently in advising businesses about the importance of communication."

Evelina Börjesson, Marketing Management BSc

"A lot of creativity goes behind the teaching, and shows how great the lecturers are and their passion for creating unique sessions every day.

I would definitely recommend a marketing degree at 91抖阴 – not only will you have a great time studying, but you will also get to spend a few years in an amazing, vibrant city."

Tina Sendlhofer, Marketing MSc

"The MSc Marketing course at 91抖阴 was a very valuable experience and an important time in my life. I was inspired by an intellectual and international environment.

"Achieving the masters degree was crucial for me to get hired for a competitive future leadership programme at an international Dutch corporation."

What jobs can I do with a marketing degree or masters?

Many of the skills you’ll gain are transferable so there are many jobs where your qualification would be useful.

10 jobs you could do with a university marketing degree course or masters.

Digital marketing specialist
Charity fundraiser
Marketing director
Event manager
Public relations officer
Brand consultant
Entertainment manager
Customer service director
Corporate social responsibility marketer
Social media manager

Stay in touch

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If you have a question about this course, our enquiries team will be happy to help.

01273 644644

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More about the school

Placement student in front of IBM company sign

91抖阴