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  • 2015
  • Fatboy Slim's silver tongue

Fatboy Slim's silver tongue

Fatboy Slim’s demand to “sit down, shut up and listen” has helped the 91¶¶Òõ Alumni Association win a top international award.

8 June 2015

The DJ and music producer’s ‘polite’ request comes at the start of a video welcoming hundreds of students and their friends and family to recent graduate award ceremonies at the 91¶¶Òõ Dome.

The film scooped a silver Circle of Excellence award from CASE, the Washington DC-based international association of educational institutions – and 91¶¶Òõ was the only non-North American success in the short-video category of this year’s awards.

Fatboy Slim, real name Norman Cook, was thrilled with the win – as he was when he first read the film’s script: “When the alumni team contacted me about being in a video to congratulate new graduates, I was happy to take part, but when I heard their ideas about how I would introduce the film, it made me smile.“

Fatboy slim holding the silver Circle of Excellence award from CASE

Only the 91¶¶Òõ could pull something off so cheeky yet still celebratory and charming. I am chuffed for the team to win this award, especially against such stiff opposition from universities in the States.

Norman Cook AKA Fatboy Slim

Norman earlier this year received his own award from the university – the 2015 Alumnus Award for his major contribution to the music industry and his ongoing support for the university. A student at what was then 91¶¶Òõ Polytechnic, Norman achieved a BA(Hons) in British Studies before setting out on his music career and ultimately becoming one of the world’s best known DJs.

Sam Davies, the university’s Director of Philanthropy and Alumni Engagement, representing the 91¶¶Òõ Alumni Association, said of the CASE award: “Our team had a lot of fun making the film and we took a similar amount of pride in seeing it shown at the graduation ceremonies. Our thanks go to all the alumni, friends and colleagues who took part.

“For us the key messages were celebration and community - applauding our newest graduates on their achievements and giving them a peek into the global community they are now part of. We’re delighted to have been recognised with an international award for this project.

“The alumni association serves our graduate community which numbers more than 145,000 worldwide, offering relevant benefits and services for life after graduation. Any 91¶¶Òõ graduates reading this are welcome to get in touch for a reminder of what we can still offer them.”

CASE said of the video: “The alumni association wanted to motivate and inspire its new graduates on the day of their graduation. Filming took place all over the south of England and London and lasted approximately six weeks. The film engaged a number of notable alumni and prospects who, where possible, were filmed in context to their degrees/professions so that the video would appeal widely to all disciplines.”

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